Marketing Programs

Customer Acquisition

New customers are the lifeblood of any successful business, and we help deliver them. Whether it’s reaching your existing prospect list with high-response mailings, or employing our premium data services to find new, previously undiscovered prospects, we’re here to help you execute the successful campaigns. Talk to our experts about your acquisition goals, and together we can develop a strategy to keep your new customer pipeline full.

Customer Retention

Keeping your existing customers is just as important as finding new ones. Your current customers are your most profitable and serve as the foundation for building your business. Reach out to them on a regular basis to keep them active and delivering revenue. We will help you develop retention campaigns that can be deployed monthly, quarterly or any schedule that allows you to stay in regular contact and maintain that all important top of mind status.

Automated / Trigger Marketing Programs

An ideal way to keep existing customers active is automated or trigger-based marketing programs. These are often executed employing variable-data printing combined with relevant customer data. Popular examples include:

  • Thank You Programs – automatically triggered by an event such as an order or store visit
  • Birthday/Anniversary Programs – these are keyed off birthday or anniversary dates
  • Referral Programs – spur your loyal customers to refer new customers to you
  • Reminder Programs – appointments, expirations, or upgrades all make for excellent triggers
Channel Marketing Programs

If you manage a network of agents, dealers, franchises or other channel partners, a centralized corporate solution is a must to effectively manage your channel marketing. We have the ideal solution: our own highly scalable, web-to-print solution NetworkMailer™. Click to learn more.

Mobile & Email Marketing

Create greater impact and drive higher response by integrating your email and mobile marketing with your direct mail programs. Send emails before your direct mail campaign to pique interest, or after to remind recipients about your previously sent direct mail. Use QR Codes, SMS codes or PURLS to create additional response mechanisms for your campaigns. Just talk to your representative about these options , and we’ll find a smart solution that makes sense for your goals.

Custom Programs

We’re always ready to discuss the unique marketing challenges your business faces and deliver the best solution for you. We realize that sometimes a custom program is called for, and with our expertise and flexible capabilities, we’re confident that we can work to solve your challenges. If you don’t see a particular program or capability on our website or collateral, please ask one of our representatives about a custom solution.