Personalized Marketing

Variable Data Printing

Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person – true personalized, one-to-one marketing. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.

How is each piece targeted and relevant to the recipient?

You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless. By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.

What are the key components of a VDP campaign?

The key components of effective VDP campaigns include the right customer, accurate logic and properly designed messaging. Click here for an in-depth discussion of the topic.

Ready to increase the effectiveness of your marketing efforts with personalized VDP?

Speak with your representative to get started with planning your next personalized marketing campaign utilizing the power of VDP.