DIRECT MAIL
CAMPAIGN PLANNER

Discover a step-by-step method for devising an effective plan prior to every campaign you launch!

Smart, successful marketing starts with a plan. This quick and easy campaign planner template will jump start each of your mailers and help put the power of direct mail to work for your business. The planner will provide a snapshot view of your:

• Summary of campaign objectives
• Mailing list and target audience details
• Budget, mail quantity, timing and frequency
• Overview of offers and desired response

Campaign Planner Brought to You By...

KEITH GOODMAN

VP of Corporate Solutions, Modern Postcard

Over the past 20 years, Keith Goodman has helped develop successful direct mail campaigns for hundreds of leading brands, generating significant increases in marketing profits for his clients. A renowned presenter, Keith has spoken at events for both the USPS and the Direct Marketing Association.